Token Thunder (TT) is a Digital Marketing Agency Focused on the blockchain & crypto space. By focusing on smart, tested and high-value digital marketing strategies that work in the Blockchain space, we grow brand awareness, build buzz and foster user adoption.
Founded in January 2019, the company is based in Phoenix, AZ, and will support customer worldwide.
The digital marketing age of Blockchain
One week Blockchain is hot, the next, it’s not. One week, interest in Blockchain content is at an all-time high and Bitcoin is going through the roof, the next week, noting. Making matters worse adds and banners, a staple in many industries, are harder to create in the crypto industry, thanks to Google, Facebook and Twitters on/off again relationship with allowing them onto their platforms.
It really is no wonder so many startups are struggling to get traction with blockchain-based businesses. Blockchain marketing is a tough nut to crack. Audiences are savvy to eye-catching tactics from the web 2.0 world and no one, absolutely no one, likes being spammed with ads.
The digital age has slowly yet persistently changed the marketing game. Where brands used to determine how and where customers came to them and what products they could buy, e-commerce and the evolving technology behind it has placed more and more control of the interactions and relationships in the hands of the customer.
So what can we do?
The secret is to seek out the places your audience already congregates and to engage their interest in a genuine and thoughtful way.
Use adverts on the right platforms – Bitcoin Talk, Quora, Slack, and of course, Telegram is all places where you can still promote crypto companies, and there are communities willing to see them.
Use Telegram to communicate directly – Crypto loves Telegram, thanks to its enhanced privacy and app features.
Connect with journalists – If you want to get your news out, you’re going to need to work at it. Unless you’re a major company in the space with a huge piece of news, journalists aren’t going to naturally pick up on it.
Run your own event to supercharge your blockchain marketing – If you’re ready to make a statement, the best way to connect that statement with an audience is to invite them to come and listen to what you’ve got to say.
Get a stall at an event – Or you can start smaller again. Getting a stall at a crypto event can usually set you back a couple of thousand dollars but it can be worth it.
Do a keynote speech at an event – Another feather in your blockchain marketing bow is speaking as an expert on whatever specific field you work in.
Appear on a podcast, the bigger the better – Sometimes things are a little too complicated to explain in 260 characters on Twitter. Luckily, the crypto community’s podcast game is strong: and they have a big focus on helping demystify the space for listeners.
Submit guest posts for news sites = Due to the way a lot of crypto news sites work, this can be quite hard to do.
Use social influencers to gain a bigger following – Gah, social influencers. What would we do without them? Well, we would be less successful for a start. By having their own highly curated following, social influencers represent a great way to directly access a certain target audience.
Hire a PR team for tactical marketing – Sometimes you need to try something traditional when it comes to your blockchain marketing.
Marketing is not gone, it’s just different. And you’re going to need some help with this. That’s where Token Thunder comes in – Token Thunder will provide a 360-degree marketing strategy and solution by providing a breadth of products and services for the blockchain and crypto market. TT provides a user-friendly rich media advertising platform for advertisers and publishers with competitive pricing.
The Market is growing?
To date, cryptocurrency and Blockchain technologies have been the providence of early adopters and speculators, but they are about to move from the perimeter of our financial lives to permanent fixtures on Main Street. Because cryptocurrency and blockchain make it cost-effective to securitize common assets – to turn anything of real value into marketable securities by creating a digital unit of ownership known as a security token.
This securitization process using Blockchain is without a doubt, a game changer, and it’s likely to reshape how organizations and investors track and trade assets, how they think about assets, and fundamentally change the way business is conducted when these assets are employed, tracked, held or traded. Once anything has been tokenized we can begin to automate the trade, storage, manipulation, securitization, access, building, changing, characterization, diagramming, and use, of these tokenized assets.
According to data compiled by MarketsandMarkets, the global blockchain market was valued at USD 411.5 Million in 2017 and is projected to grow to USD 7.68 Billion in 2022. It is also projected to register a CAGR of 79.6%. The industry is growing at a rapid rate due to key factors such as reduced cost of ownership, faster transactions, simplified business processes, [consolidation or elimination of intermediaries], cryptocurrencies, and Security Token Offerings (STOs).
The research suggests the application and solution provider sector, including the marketing solution providers like TT, will have the largest market share during the forecast period. TT will deliver significant value to businesses by leveraging technology such as cloud-based networks to allow for efficient transactions. Current, as well as emerging, technology is expected to deliver disruptive outcomes and reshape the digital asset marketing business environment.
The TT team is currently working with major Crowdfunding organizations, multiple entrepreneurs, and Government officials to organize Security Token Offerings under the SEC’s REG CF Crowdfunding Legislation.
Token Thunder already has several major accomplishments:
1. The EC-Council is a global leader in InfoSec and Cyber Security certification programs through its subsidiary the IIB Council (iibcouncil.org CBP) has created a Certification program specifically tailored for blockchain powered business applications and solutions. The Certification is Certified Blockchain Professional, while there are an estimated fifteen hundred such Certified blockchain developers globally, Token Thunder has one such professional as founder, Michael Noel, https://linkedin.com/in/MichaelNoel .
2. TT has played an integral role in the development of The Blockchain Consortium, as such TT has been selected to help with Digital Investment Marketing Services for the Cutting Edge Blockchain company Swift Harvest (swiftharvest.com), and Delivery Chain (deliverychain.io), one of the first companies in the Distribution and Logistics industry to launch Blockchain enabled cargo tracking and delivery notification services.
3. Token Thunder is the preferred Digital Investment Marketing Services vendor for The Blockchain Consortium, (theBlockchainConsortium.io)
4. Token Thunder has already worked closely with The Blockchain Consortium and is looking to scale operations. The founders of TT HAVE worked in multiple disciplines and industries and TT is remarkably well positioned to grow rapidly in the next 24 months.